INNOVATION

From a Paris-Dakar circuit to a cereal bar, via street furniture or even mobile applications ... Today, innovation is hidden in every nook and cranny of our daily lives and seems to have never rhymed so much with exist.

"As if innovating was a duty to exist"

For fear of losing their competitiveness or gleaning innovation as a marketing asset, Start-ups, SMEs and Large groups seem to swear by it: a real "Innovation washing" leading to emptying a structured and creative process of its meaning.

Yet behind this term hides a relative approach (each model being to be considered through the prism of the cultural and organizational specificities of each organization) structured and creative, which in addition to touching the entire value chain of companies (products, services, processes , economic model, pricing policy, organization, management, etc.), when it is correctly used, becomes a real lever allowing companies to rethink their development and the organization of their project in order to renew their competitiveness, find new markets or distance from the competition: to assert their own value in short.

Thus, at a time when progress is resuming its letters of nobility, where consumers tend not to wait for the introduction of something new into reality, but of something "better". We can ask ourselves if it is not time to link these two complementary notions: while innovation is an observation, progress is an objective.

Can we really give a precise definition of innovation? 

Isn't this the moment more than ever to analyze the term in the light of its counterpart: progress? 

How can an approach to these terms through design lead to solutions that are closer to the challenges of users and of our time? 

These questions will be at the center of this new series of TMI publications. Through the different approaches and feedback from our experts, we will discuss, among other things, the different approaches and manifestations of innovation, the perspective of this notion with progress as well as the important place that design can take in this equation: innovation and progress ...

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